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Matt Maltese x Better Things Socks
Matt Maltese x Better Things Socks
Matt Maltese x Better Things Socks
Matt Maltese x Better Things Socks

Matt Maltese x Better Things Socks

€12,90

We’ve teamed up with South London indie crooner Matt Maltese to create these exclusive & limited socks in celebration of his new album “Good Morning It’s Now Tomorrow”!

Socks Design: acp83
Delivery time: 3-4 days

100% of the profits go to the artists

One pair of socks equals 3.830 Spotify streams

23-year-old south London artist Matt Maltese has recently shared his third album “Good Morning It’s Now Tomorrow” on Nettwerk. 

Written and recorded between his London home and Echo Zoo studios on England’s south coast during the UK’s year-long lockdown, “Good Morning It’s Now Tomorrow” sees Maltese embrace positivity and romanticise the everyday across swooping love ballads and rich instrumentation. “A lot of this [new] record is escapism,” says Maltese. “I’ve had to find more meaning out of the small parts of life. I want this record to celebrate the theatre in all the small things. It’s so cheesy to say it, but I think life is best when you try to make the ordinary extraordinary.” “Good Morning It’s Now Tomorrow” has already been the subject of glowing praise from the likes of MOJO (4*), DIY (4*), NME (4*), CLASH, and more.

HOW DID THE THING WITH THE SOCKS START?


During Germany's second Covid-19 lockdown, everything appeared to stand still. We were hanging on, going from Zoom call to Zoom call, as we were thinking about our artists and how they would cope now that playing live shows was no longer possible. Touring has become the main source of income for smaller and mid sized artists in a streaming world where making music alone no longer generates enough money to make a living.

Did you know that 1000 streams on Spotify generate an income of only 3,40 Euros for most artists? Sure, for superstars like Billie Eilish, that might be fine. But how many Billies are out there? Most artists, independent ones in particular, don’t reach her numbers.

So as the pandemic made the situation all the more difficult, one thing became crystal clear: the current system does not pay artists sufficiently for their work. Something needs to change and we want to be a part of it with Better Things. But what can a music agency like ours do? We figured we could use our creativity and resources to create something together with our artists.

And so the artist collection was born! 100% of the profits go to our bands and musicians. By purchasing exclusively branded merch, you will be able to both support your favourite artists and look cool.

Support your favourites by hitting the shop and buying a pair or two and picture all the events you’ll wear them to in the future. Cause you know what: live shows and festivals will be back at some point :)

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