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How did everything start?

During Germany's second Covid-19 lockdown, everything appeared to stand still. We were hanging on, going from Zoom call to Zoom call, as we were thinking about our artists and how they would cope now that playing live shows was no longer possible. Touring has become the main source of income for smaller and mid sized artists in a streaming world where making music alone no longer generates enough money to make a living.

Did you know that 1000 streams on Spotify generate an income of only 3,40 Euros for most artists? Sure, for superstars like Billie Eilish, that might be fine. But how many Billies are out there? Most artists, independent ones in particular, don’t reach her numbers.

So as the pandemic made the situation all the more difficult, one thing became crystal clear: the current system does not pay artists sufficiently for their work. Something needs to change and we want to be a part of it with Better Things. But what can a music agency like ours do? We figured we could use our creativity and resources to create something together with our artists.

And so the artist collection was born! 100% of the profits go to our bands and musicians. By purchasing exclusively branded merch, you will be able to both support your favourite artists and look cool.

Support your favourites by hitting the shop and buying a pair or two and picture all the events you’ll wear them to in the future. Cause you know what: live shows and festivals will be back at some point :)

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